Intelligent Master Data Management for Dummies

Informatica Special Edition

Published November 2020


Data fuels digital transformation and is one of the most strategic assets for every business. Yet organizations everywhere struggle with disparate, duplicate, and conflicting information from numerous data sources across the enterprise. The growing volumes, new data sources, and increased velocity of data pose new challenges. Capturing, mastering, and managing data is the best way to get a single trusted view of business-critical data across the enterprise.

Master data management (MDM) is the powertrain that ties your systems and information together. It’s the single source of truth for your data-driven digital transformation, MDM provides trusted, accurate, complete data to power your customer experience program, marketing and sales operations, mergers and acquisitions, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.

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