A Business Case for Customer Data Management

Getting Buy-In for a Data Strategy that Fuels Great Customer Experiences

Published November 2020


Businesses today compete on customer experience, and great customer experiences require great data. So you need to present your organization's leaders with a compelling argument about the business value of customer data management.

"A Business Case for Customer Data Management" is a free practical guide to winning the executive support your customer data strategy needs to help it succeed company-wide. You will learn:


  • How to align the business benefits of a trusted customer view with your organization's customer initiative priorities
  • What information you need from IT and business stakeholders to support your business case
  • How to quantify potential costs, benefits, and ROI for a customer data strategy

This step-by-step guide will help you prove to stakeholders that customer data management is invaluable for driving great customer experiences.

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