Businesses today compete on customer experience, and great customer experiences require great data. So you need to present your organization's leaders with a compelling argument about the business value of customer data management.

"A Business Case for Customer Data Management" is a free practical guide to winning the executive support your customer data strategy needs to help it succeed company-wide. You will learn:

• How to align the business benefits of a trusted customer view with your organization's customer initiative priorities
• What information you need from IT and business stakeholders to support your business case
• How to quantify potential costs, benefits, and ROI for a customer data strategy

This step-by-step guide will help you prove to stakeholders that customer data management is invaluable for driving great customer experiences.