A Business Case for Customer Data Management

Getting Buy-In for a Data Strategy that Fuels Great Customer Experiences

Published November 2020

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Businesses today compete on customer experience, and great customer experiences require great data. So you need to present your organization's leaders with a compelling argument about the business value of customer data management.

"A Business Case for Customer Data Management" is a free practical guide to winning the executive support your customer data strategy needs to help it succeed company-wide. You will learn:

 

  • How to align the business benefits of a trusted customer view with your organization's customer initiative priorities
  • What information you need from IT and business stakeholders to support your business case
  • How to quantify potential costs, benefits, and ROI for a customer data strategy

This step-by-step guide will help you prove to stakeholders that customer data management is invaluable for driving great customer experiences.

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