The retail and consumer processed goods (CPG) industry is facing unprecedented challenges due to the COVID-19 pandemic and the global economic downturn. One of the most powerful tools retailers and suppliers can use to retain and grow their customer base—and their revenue—is data.

Data can help create improved customer experiences to attract consumers and reward loyalty, optimize supply chains to increase profits and decrease costs, and open up new revenue models. But retailers and suppliers often face roadblocks to leveraging their data, including poor data quality, latency in the data pipeline process, and cumbersome data sharing.

Snowflake’s platform can help companies overcome these obstacles by delivering performance, flexibility, speed, and security.

In this ebook you will learn how to unlock the value of retail data with Snowflake to achieve:

• Better customer experience
• Supply chain optimization
• Data monetization