5 Ways Data is Reshaping Retail

With the right tools, retailers can leverage data to attract and retain customers, increase revenue, and cut costs.

Published December 2020

5 Ways Data is Reshaping Retail

Consumers once focused on product quality when deciding between brands. Today, the convenience of the shopping experience is just as important—as evidenced by the growth of Amazon’s private-label brands. Having a seamless shopping experience that is personalized through multiple channels is critical, but this proves to be challenging when retailers run different systems for in-store, ecommerce, and mobile business.

Our ebook, 5 Ways Data is Reshaping Retail, explains how Snowflake's platform provides a single governed source for all data, whether it’s clickstream, channel engagement, point-of-sale (POS) data, or data from a loyalty program. Retailers can use the data to:

  • Build seamless omnichannel customer experiences across channels
  • Build a 360-degree view of the customer that illuminates preferences and behaviors
  • Analyze data quickly and easily

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