Consumers once focused on product quality when deciding between brands. Today, the convenience of the shopping experience is just as important—as evidenced by the growth of Amazon’s private-label brands. Having a seamless shopping experience that is personalized through multiple channels is critical, but this proves to be challenging when retailers run different systems for in-store, ecommerce, and mobile business.

Our ebook, 5 Ways Data is Reshaping Retail, explains how Snowflake's platform provides a single governed source for all data, whether it’s clickstream, channel engagement, point-of-sale (POS) data, or data from a loyalty program. Retailers can use the data to:

• Build seamless omnichannel customer experiences across channels
• Build a 360-degree view of the customer that illuminates preferences and behaviors
• Analyze data quickly and easily