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Five Ways Data-driven Analytics Investments Have Digitally Transformed Businesses

Research-based Insights: How Analytics Maturity Correlates to Better Business Outcomes

Published March 2021
ar-five-ways-data-driven-analytics-investments

This paper will highlight five different areas where increased analytics investment and maturity positively impacted the business, including operational efficiency, product delivery/time to market, business revenue growth, customer satisfaction, and customer retention. This paper will also review/highlight the investment tendencies of those mature, Stage 3, analytics organizations.