Cloud Marketing Analytics for Dummies

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Cloud Marketing Analytics for Dummies

Learning Made Easy

Published March 2021

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Learn how to unify, analyze, and securely share data to best know and serve your customers.

Highlights include:

Moving from mass marketing to personalization
How to manage the customer journey and ROI
Pursuing modern data science initiatives
What’s possible by securely sharing data across a broad ecosystem
Why building a modern cloud technology stack matters

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