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U.S. Public Cloud Cold Storage Services 2020 Vendor Assessment

IDC MarketScape

Published April 2021
U.S. Public Cloud Cold Storage Services 2020 Vendor Assessment

IDC's survey data consistently shows that enterprise storage growth will expand by upward of 30% annually.

This relentless pace of data growth within enterprises, coupled with ongoing macroeconomic headwinds related to COVID-19, drives demand for low-cost enterprise storage solutions.

Increasingly, these solutions can be found in the form of public cloud storage services designed with cost as a main factor. These platforms are typically marketed and used for "cold storage" - data that is accessed infrequently and typically associated with secondary storage use cases such as data protection, backup, or archive.