App Innovation: How APIs Help Bring Business Ideas To Life


Published August 2021


In business as in science, innovation involves using the best available tools to create the best possible products and services. But with the digital ecosystem changing so rapidly, what are the technological cornerstones your business needs to turn great ideas into amazing solutions that drive collaboration, easy access to data, and top-notch offerings that delight customers?

Today, more than half of all customer interactions happen digitally. To consistently deliver personalized and insight driven experiences, organizations’ use of APIs will have the edge on success in this new, API-driven world.

The first in our series of “App Innovation” ebooks explores how APIs can spur innovation throughout your enterprise—and fuel key determinants of business success.

What’s inside:

  • Overview of the three pillars of business success in the digital age: Digital Experiences, Business Ecosystems and Data-Powered Innovation
  • The challenges enterprises are facing when trying to achieve success in each of the three pillars
  • How APIs can future proof your business no matter the disruption

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