IDC Retail Digital Pulse - Asia Pacific


Published September 2021


To understand the current state of retail digital transformation, Google Cloud commissioned IDC Retail Insights to conduct research into Asia/Pacific’s retail digital pulse and develop a Google Cloud Retail Digital Index.

IDC analyzed 1,108 retailers across seven countries (Singapore, South Korea, Australia, India, Thailand, Malaysia, and Indonesia) and across eight different segments (online, drugstores, specialty shops, convenience stores, department stores, restaurants, supermarkets, and hypermarkets/big box stores), and investigated their digital maturity across five dimensions – strategy, people, data, technology, and process – to arrive at a digital pulse score.

This IDC InfoBrief identifies the use case focus areas and technology adoption of retailers across the four different stages of maturity, with the aim of providing a framework to assist retailers in developing their digital roadmap for the future.

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