Driving Maximum Value from Outcome-Based Marketing Campaigns


Published June 2022


Today, organizations are implementing AI and ML-enabled digital advertising campaigns that are generating higher conversion, reducing CPL, and increasing ROI and customer retention. They are driving measurable business outcomes—a goal that businesses expect from CMOs and CROs.

However, with increased digitization comes increased risks. How can organizations achieve measurable outcomes on ad monetization and fight ad fraud?

In this webinar, learn how to:

  • Deploy AI and ML to create a monetized collaborative marketing strategy
  • Create bigger and better outcomes for digital advertising campaigns
  • Deploy end-to-end protection and detection capabilities to maximize Return on Ad Spend
  • Reduce invalid traffic, verify ad engagements, and prevent ad fraud in real time

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