The Future Of Data Will Be Unified, Flexible, And Accessible


Published July 2022


Everyone recognizes that data is important, but very few companies are able to extract innovative business and customer insights from their data. What does it mean to get the most from your data? Why is it a challenge?

Data is crucial to driving innovative product direction and user experiences along with broad go-to-market decisions. Harnessing your data successfully can give you a significant competitive advantage. That’s why most tech companies and startups are under tremendous pressure to do more — to modernize and operate at larger and larger scales, to justify current and future data costs, and to elevate their organizational maturity and decision-making.