As organisations seek to refine how they will operate in more fluid and flexible hybrid work models, many are doubling down on their use of intelligent digital collaboration platforms. These tools serve to better engage employees distributed across locations — connecting them to the people, business resources, and technologies that they need to drive business results.

IDC interviewed organisations that have adopted Google Workspace as their primary collaboration platform to understand the solution’s impact on how employees work and generate value. Study participants linked significant operational efficiencies across their organisations to deeper collaboration, ease of information sharing, and enhanced productivity tools — all of which have driven meaningful productivity gains for their employees, whether they are frontline, hybrid/remote, or office-based employees.