The future of data will be unified, flexible, and accessible


Published February 2023


Every company recognizes that data is important, but few are able to extract innovative business and customer insights.

Realizing the full potential of data means being able to make data-informed decisions on product and operations. But that’s not all. It’s about:

  • Reaching new customers while improving their experience
  • Growing your topline while focusing on innovation
  • Being agile and scalable

Your journey starts with choosing a data warehouse option. In this report, you’ll learn the key principles for making the right choice, comparing the likes of BigQuery, Redshift, Snowflake, and Databricks.

Then, Google will help you plan a data migration journey with Google Cloud to gain competitive advantage, reduce costs, and increase productivity—all in the name of innovation.