Storage strategy has become a critical challenge for organisations of all sizes, across all vertical sectors – they’re discovering that storing their data most efficiently and cost-effectively is far more complex than it used to be.

It’s not just provisioning the growth in data volumes, nor data’s increased importance to business performance – from backend analytics to frontend customer experiences. The dynamics of storage demands are throwing up all kinds of new challenges, from budgetary overruns due to rampant public cloud consumption, to the need to accommodate growing object storage needs.

IT leaders are having to decide how to designate their storage estates. The cost complications of maintaining multiple clouds have left organisations wondering whether to repatriate workloads for better performance, value extraction and control – snag is, they’re not always sure which workloads to bring back.

What’s more, physical separation between on-premises applications and analytics platforms, and data stored in off-premises cloud, inhibits data mobility, limiting the speed with which they can move back and forth and introducing more costs.

Many enterprises look to trusted tech providers to advise them on strategic decisions regarding storage architecture and engineering. Solutions vendors with long-established, proven partnerships whose expertise scopes the challenges in full have much to offer.

Join The Register’s James Hayes in discussion with storage solutions experts Anahad Dhillon, Dell’s Director of Object Storage Product Management, and Michael Levy, Director of Product, Private Cloud, at Rackspace, to learn how you can:

• Establish hybrid and/or multicloud storage architecture that also scopes on-premises object storage benefits
• Optimise your object storage with a ‘multicloud by design’ strategy
• Leverage market leader experience to make properly informed decisions about data repatriation