AI-Powered Marketing Tools Extend Brand Reach as Customer Engagement Evolves

A Register Report

Published September 2023


Marketing teams across sectors have endured a challenging 12 months, with their campaign ambits buffeted by an imperfect storm of inflationary increases, consumer spending decreases, and supercharged digitalization that’s remaking customer engagement models.

This paper highlights how marketers are responding to those challenges by modifying their multichannel management and customer engagement strategies while leveraging the advanced features exemplified by the Braze customer engagement platform and its Sage AI by Braze suite. It pays specific focus to how personalization and predictive tools can give marketers greater control of how their campaigns are planned and implemented and made more effective.