Forrester Trends Report on Generative AI


Published January 2024


Enterprises have the opportunity today to leverage generative AI for a range of tasks such as improving content pipelines, accelerating application and data development, and supporting better communication and collaboration. While the set of potential use-cases far outranges what is prudent and practical to build today, ignoring or downplaying the impact of these technologies will be a costly mistake. Learn more in the Forrester Trends Report: Generative AI Prompts Productivity, Imagination, and Innovation in the Enterprise.