The executive’s guide to generative AI


Published February 2024


Its impact on individual and business productivity can be significant, with the potential to rival the advent of the internet or the mobile device. Indeed, among organizations considering or using AI, 82% believe it will either significantly change or transform their industry.

What makes generative AI different from other forms of AI that have come before is its ease of use in helping solve everyday problems in people’s personal or professional lives. Anyone who knows how to ask a question of a search engine can use everyday language to interact with a generative AI chatbot or virtual agent getting it to answer questions, create content, produce images, summarize documents, and much more.