What’s Driving Search Abandonment in Online Retail


Published February 2024


Today, despite the evolution of modern product discovery and personalized shopper experiences, the impact of search abandonment, including its role in brand loyalty and shopper experience, continues to vex retailers as a top-of-mind issue. Our latest research shows that retailers lose over $2 trillion globally and $234 billion in the US from bad online search experiences.

While the shift to ecommerce and omnichannel has fast-tracked in recent years, more than before, consumers expect speed and ease of use when shopping and browsing products online yet 80% of global customers say they leave a site after an unsuccessful search. Moreover, as ecommerce competition skyrockets, the search bar continues to be one of retailers’ most significant online assets. So, what can you learn from our newest survey on search abandonment?