2023 Data and AI Trends Report


Published February 2024


As you look at the five data and AI trends in this report, the way they are evolving and how global organisations are contributing to them could surprise you.

To identify the current data and AI trends, Google Cloud partnered with IDC on multiple studies involving global organisations across industries. We then asked Google thought leaders to weigh in on the research and reveal what’s most important for organisations’ data and AI strategies.

In this report, you'll learn:

  • The direction in which data cloud is headed, and why
  • How modern data ecosystems are being designed
  • Where AI fits into today's data strategies
  • What's needed to drive better outcomes with your business intelligence (BI) investment
  • The unexpected source of today's biggest data security problems, and how companies are addressing it