When marketers invest in first-party data strategies wisely, they increase their chances of customers engaging with these ads happily. In other words, they increase their return on ad spend (ROAS). Research suggests that using the right tools to deliver ads can make consumers feel good about sharing more data with your brand. In fact, Adobe’s Trust Report found that 56% of consumers are more likely to trust—and freely share data with—brands that use technology to personalize experiences¹.

On Meta, advertisers can reach up to 3.96 billion monthly active users. And doing so with AI-powered solutions can help drive ROAS up by 3.3x on average². In our eBook, 5 Data-Driven Practices for Boosting Return on Ad Spend, you’ll learn more about the Adobe and Meta strategies—and technologies—that can help you:

• Collect better and more relevant first-party data
• Streamline account management and testing strategies
• Discover what you can do with AI and automation
• Make your creative work harder
• Use data to deliver personalized marketing

1 "2022 Adobe Trust Report," Adobe, 2022.
2 Meta Q4'22 earnings, Feb 2023; Meta Q1'23 earnings, Apr 2023.