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Maximize Meta x Adobe Real-Time CDP: A how-to guide

eBook

Published April 2024
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Today’s customers demand personalized marketing experiences. With Adobe Real-Time Customer Data Platform (CDP) and Meta Conversions API, you have the tools to deliver. In this eBook, we cover strategies to help you get the most out of the joint solution so you can create high-performing campaigns and reduce cost per action (CPA) while respecting customers’ privacy.

You’ll learn:

  • How the data you collect and share helps you get the right messages to the right people at the right time.
  • How the joint solution enables you to easily stay in compliance with privacy regulations.
  • How best to use the tools within the integration to adapt and change your advertising approach to meet new campaign goals and needs.