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Streamline Digital Business Initiatives for Retail

Solution Brief

Published July 2024
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An increasingly competitive market and heightened customer expectations have made it a challenge for retailers to capture and keep customer loyalty. You have to embrace innovation and provide engaging customer experiences to beat out ever-moresophisticated competitors, eager to steal your market share.

Shoppers need to be able enjoy a consistent, personalized experience, no matter how they choose to interact with your brand. You may need to facilitate these experiences in complex, hybrid IT environments, while ensuring that the data customers share with you is protected from breaches.