Grounding generative AI in enterprise truth

Whitepaper

Published July 2024

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Give your AI models an edge. Leaders across industries are racing to get generative AI off the ground—and get ahead of the competition.

How can your enterprise unlock the full potential of gen AI? Achieve more accurate and nuanced results by moving beyond generic training sets and grounding your AI models in real-time and enterprise data. At Google Cloud, we call this approach “enterprise truth”.

Grounding foundation models in enterprise truth—like your databases, enterprise applications, and Google Search—enables the real-world integration, data authenticity, and data relevance today’s business demands.

In this guide, you’ll learn:

  • The technology powering the next phase of AI for enterprises
  • A framework for improving the accuracy, contextualization, and timeliness of an app’s responses
  • How to create more helpful AI agents
  • Four ways to ground your models in enterprise truth

Let’s get started.