This new eBook highlights the growing significance of virtual and in-person events, with 80% of event professionals anticipating increased event spending in 2024. These events are invaluable for gathering zero and first-party data, essential for creating personalized customer experiences.

This data helps identify key members of buyer groups and their interests, enabling B2B companies to advance deals and engage new prospects. However, many marketing teams face challenges in integrating this data into customer profiles and using it effectively due to fragmented event management systems. Now is the time to assess how well you’re collecting data at events and using it to uncover new insights and orchestrate opportunities. And by leveraging Adobe and RainFocus solutions together, event and marketing teams can harness data-driven insights to make informed decisions and optimize their impact at every stage of their events and customer journey.