How Rocket Companies modernized their data strategy on AWS

Rocket Companies leverages a range of AWS solutions to establish a winning AI-driven to-market business model, providing exceptional client experiences.


With more than 65 million call logs each year, 10 PBs of data and a mission to ‘Help Everyone Home’, Rocket Companies is leading the way in the AI-fuelled home ownership market.

Rocket Companies is the Detroit-based fintech platform company that comprises personal finance and consumer technology brands such as Rocket Mortgage, Rocket Homes, Amrock Title and Settlement Services, Rocket Money and Rocket Loans.

Rocket Companies power 10 million automated AI decisions per-day to deliver fast, personalized customer experiences. In order to achieve this Rocket Companies leverages AWS solutions like Amazon SageMaker Studio and Amazon EMR to improve scalability and reduce the administrative burden of its data science operations.

In this webinar The Register’s James Hayes is joined by expert speaker Dian Xu, Sr. Director, Engineering at Rocket Companies, who will explain how the organisation applies additional AWS services such as Amazon Athena, AWS Lake Formation, and Amazon EKS, to enhance cross-enterprise data accessibility, analysis and integration.

Register for this webinar to find out:

  • How Rocket Companies’ AI-first data strategy is driving transformation across the homebuying industry.
  • How data ingestion workloads that used to take days can now run in hours, with deployments that can run in days, are helping their data scientists iterate and innovate faster.
  • How Gen AI is unlocking efficiency with speed and accuracy across Rocket Companies operations.

Speaker: Dian Xu, Sr. Director, Engineering at Rocket Companies

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