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Mind Your KPIs

Business Guide

Published November 2024
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Coke, Ford, and Google share a common experience of significant product failures, such as New Coke, the Edsel, and Google Glass, which could have been avoided with better market data analysis. Despite having marketing expertise and resources, these companies failed to gather the necessary insights..

To help product companies avoid similar pitfalls, this guide presents essential key performance indicators (KPIs) for consistent monitoring. These include the inventory turnover ratio for assessing organizational health, picking accuracy to understand frequency and causality, average order value to inform sales strategies, and net promoter score to analyze customer satisfaction.

Starting with these KPIs will provide a solid foundation for making informed business decisions.