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Pulse of the donor

Insights into online giving behavior

Published April 2025
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This first-of-its-kind report co-created by Fundraise Up and Stripe leverages data from millions of donations processed across 500 nonprofits. Inside you’ll learn:

  • Global giving trends & donor behavior: Explore key differences in donor habits across countries
  • Device & payment preferences: See how donors give, from mobile vs. desktop to favored payment methods
  • Recurring giving & retention: Learn strategies to boost monthly giving and donor loyalty
  • Acquisition & psychographic insights: Understand donor patterns by location, timing, and engagement trends