Front-line associates are crucial to retail success. This 17th Annual Global Shopper Study report highlights the views of associates and decision-makers on retail’s evolving dynamics. Amid growing complexities and shopper expectations, associates stress the need for technology for their jobs. Most decision-makers plan to increase IT spending, store staffing, and technology to enable employees. These insights reveal key factors influencing associate engagement and retail decision-makers’ modernisation plans.

Topics

• Utilising automation to help associates elevate the customer experience.
• Prioritising more efficient ways of managing tasks for associates’ well-being.
• Examining associates’ retail technology preferences and perceived impact.
• Understanding decision-makers’ investment plans to address workforce challenges.

To access the rest of Zebra Retail reports:

• The Retail Imperative: Executive Summary
• Beyond Expectations
• Driving Profitability