The end of the year is rapidly approaching, and retailers are preparing for shoppers to rush their online channels as they look to purchase the perfect gifts for their loved ones. But it’s not only the hot ticket items that attract shoppers to certain brands this time of year. Consumers seek out retailers that make holiday shopping online fast, easy, and secure—and will spend more money with the merchants that deliver on those expectations.

So, if retailers want to get everything on their wishlist this season, they need to think outside the box to keep their shoppers safe and happy when buying goods and services online.

Unfortunately, security and convenience often get a bad reputation as two opposing forces in the online shopping experience, with one optimised at the expense of the other.

The good news is, retailers can elevate both user experience and fraud prevention simultaneously through the effective use of customer identity. With the right tools in place, your ecommerce business can deliver smooth and secure end-to-end shopping journeys that work to maximise sales during this brief—but most wonderful—time of the year.

Read on to learn the five ways customer identity can be the best present for retailers hoping to drive revenue during this peak shopping season.