According to Radware’s 2025 Global Threat Analysis Report, overall bad bot transactions detected globally across industries in 2024 increased by 35% compared to the previous year, continuing the trend of rapidly increasing malicious bot traffic on online applications. Even more concerning is that 71% of bot traffic in 2024 was found to be comprised of bad bot activity, indicating the growing dominance of bad bots in overall bot traffic.

For security and business leaders, these findings underscore the critical importance of implementing advanced bot management solutions that go beyond traditional security approaches. E-retailers that fail to adapt to these evolving threats risk significant business impact during the crucial holiday shopping season, including revenue loss, damaged brand reputation, and customer attrition.

This comprehensive research report examines the growing sophistication of bot threats that target the critical holiday shopping period around Black Friday, providing actionable intelligence based on real-world attack data gathered during the 2024 holiday shopping season.