ZTE is heading back to Mexico City in October for its Broadband User Congress, the third time it has brought the event to the country.

Mariano Li, VP of ZTE, and head of Mexico, joined us on video to discuss the surging telecoms market in Latin America and how ZTE is helping the entire region’s fiber optic transformation. He also explained how ZTE is working with Mexican operators, in particular, to tackle challenges such as rolling out fiber in rural areas and poor network experiences for home users.

With the FIFA World Cup coming to the Americas next year, he offered a glimpse into how ZTE’s technology could enhance the match day experience — not just for that tournament, but for sporting events and fan gatherings around the world.

To see what this means for you, head here.