Speakers:

• Special guest: Sandy Carielli, Vice President, Principal Analyst, Forrester
• John Searby, Chief Strategy Officer, HUMAN
• Tomer Elias, Senior Director, Product Management, HUMAN

Date & Time: November 18th 10 am PT / 1 pm ET

Agentic AI is reshaping digital commerce. It’s accelerating discovery, influencing decisions, and ushering in the dawn of agentic commerce, where AI agents are now starting to complete transactions on behalf of consumers. While this creates new opportunities for efficiency and growth, it also introduces major blind spots for attribution and trust.

In this HUMAN Dialogue, Sandy Carielli, Vice President and Principal Analyst at Forrester joins HUMAN to explore how organizations can build trust in this new era of agent-driven interactions. Together with John Searby, Chief Strategy Officer at HUMAN, and Tomer Elias, Senior Director, Product Management, they will unpack:

• The evolution from bot management to bot and agent trust management, and the shift from “bot or not” to “trust or not”
• Why visibility and intent analysis are essential to ensure trust and continuity across the consumer journey
• And how leading brands are rising to the opportunities and challenges of protecting consumer trust and revenue in the age of AI agents

Join this timely conversation to learn how to see through the noise of Agentic commerce, protect revenue, and prepare your business for the next era of digital trust.

Speakers

Sandy Carielli VP, Principal Analyst Forrester Research

John Searby Chief Strategy Officer HUMAN

Tomer Elias Senior Director, Product Management HUMAN