Why everyone needs to own customer experience in the application economy

Democratizing the management of the user experience

Published August 2016

o The viability of your brand largely rests on the quality of your customers’ experience with your applications

o Successful CIOs and technology leaders will know how to deliver the application experience users expect by taking ownership of the application experience, obtaining key performance information needed to share—or democratize—that data with all relevant teams and business leaders

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