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Social media protection

Brand fraud report

Published September 2016

Businesses are investing more than ever in social media. Organisations are expected to spend $35.98 billion on social media advertising in 2017, up nearly 50% from 2015 totals. This influx of money has created an ideal setting for cyber crime, fraudsters create fake accounts to steal data and disrupt business.

Some are as simple as unwanted protest accounts others might link to phishing and malware. Through fraudulent accounts, criminals can swipe all kinds of personal information: bank logins, credit cards, and even Social Security numbers.Regardless of their methods or goals, fraudulent accounts hurt your brand and your customers.