With the pressure to increase revenue and reduce costs while providing better customer service, businesses are turning their focus to artificial intelligence. In fact, according to Forrester, within the next 6-12 months, 75 percent of organizations will have an AI initiative in course.

From all the currently available AI-powered options, companies are improving customer service with conversational interfaces and chatbots. We’re only human, after all. We want to interact with each other, in a conversational style, but we also want that response to be instant, in the most convenient and effortless way possible. The thing about chatbots is that they can provide you that carefree engagement that fits your customer’s busy schedules.

If you want to see how easy it is to build a chatbot, register for OutSystems' on-demand demo, How to Build Intelligent Chatbots using OutSystems AI. In about 20 minutes of development time, you’ll see how to create a chatbot to place on a marketing event landing page, program it to recognize and respond to a variety of common questions and requests, and even customize it with your brand style.