When it comes to identity and access management (IAM), there’s a fundamental difference between your customers and your employees. Customers have a choice. Unlike employees within your enterprise, your customers can go to a competitor and won’t hesitate to do so if their customer experience expectations aren’t met.

However, traditional enterprise IAM solutions can’t handle customer IAM requirements including security, seamless customer experiences and the ability to support digital services across multiple engagement channels at extreme scale and performance. It may seem like a daunting task to understand the opportunities that CIAM brings, how it’s different than enterprise IAM and how to choose and implement the right CIAM solution for your enterprise.

This guide will help simplify the effort and give you everything you need to put you on the right path.