An unresolved technical issue can cost businesses precious time and money.

According to a Gartner report¹ from April 2019, the most recent industry surveys have shown that the average enterprise estimates that there is an impact of approximately $8,851 for every minute of unplanned downtime in their primary computing environment.

Through a simple calculation, we can infer that the impact of downtime would reach $531,060 per hour, which is a considerable sum for any kind business, regardless of size or domain.

Sometimes, however, the cost of downtime may go beyond easily quantifiable sums of money. For instance, unimaginable repercussions may occur in the case of a computer system failing to place orders for the following day’s medical supplies or an airline’s gate printer suddenly breaking down, and causing unexpected delays for people involved in life-saving professions. Alternatively, a retail POS could malfunction for days until the repair team arrives, resulting in costly consequences to the merchant's brand image and more.

The list can go on with countless examples of similar situations, which impact customer experience and business reputation.