50 Best Practices for Email Marketers


Published June 2020


Even in uncertain times, your customers maintain their email inboxes with a keen eye. The first permission-based digital marketing channel, email remains the highest driver of ROI. It’s one of the earliest touchpoints to introduce your brand to customers.

But using email to market during times of crisis can be tricky. It takes data-driven decisions as well as a thoughtful touch to create email that moves customers closer to important moments.

To master this balance, Salesforce has assembled 50 tried-and-true tips to guide you. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this e-book will help you create email that both resonates with customers and proves its own value.

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