The Customer 360 Playbook: How to Connect Silos and Put the Customer at the Center of Your Business

Playbook

Published June 2020

playbook

Business transformation has reached a critical inflection point.

For decades, businesses competed on the ability to build and distribute the best product or service. Leaders thought, “Build it and they will come.” It made sense to put the product at the center of a business.

Today, the internet and new technologies like artificial intelligence (AI) and the Internet of Things (IoT) are turning this world upside down. In every industry, it’s never been easier to set up a new business and compete with industry incumbents.

With so many choices at their fingertips, customers now choose to spend their time and money with businesses that put them first.

In this playbook, you'll learn how to:

  • Understand the role of mindsets in your organisation
  • Adopt customer-centric business processes
  • Build one team around the customer
  • Create a lean tech stack

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