The Customer 360 Playbook: How to Connect Silos and Put the Customer at the Center of Your Business
Get an Alertwhen The Register has something new about ...
Check the boxes & select Email or Atom/RSS Feed.
Business transformation has reached a critical inflection point.
For decades, businesses competed on the ability to build and distribute the best product or service. Leaders thought, “Build it and they will come.” It made sense to put the product at the center of a business.
Today, the internet and new technologies like artificial intelligence (AI) and the Internet of Things (IoT) are turning this world upside down. In every industry, it’s never been easier to set up a new business and compete with industry incumbents.
With so many choices at their fingertips, customers now choose to spend their time and money with businesses that put them first.
In this playbook, you'll learn how to:
- Understand the role of mindsets in your organisation
- Adopt customer-centric business processes
- Build one team around the customer
- Create a lean tech stack
Download now to read more!
You will have to register, or log in, in order to download this content.