Experience is everything: Connecting CX and MX
How machine connections shape customer experience
Get an Alertwhen The Register has something new about ...
Check the boxes & select Email or Atom/RSS Feed.
Each experience a customer has shapes their overall perception about a business and ultimately whether they’d use them again or recommend to a peer. Often people think of the human side of customer experience (CX); call wait times, trying to make payments, back and forth emails etc., which is why businesses are bringing emerging technologies, such as AI, VR, Blockchain and IoT, to address these challenges.
Today though, many of these initiatives won’t benefit the end customer unless another aspect is considered; machine experience.
Download this whitepaper to learn more...
You will have to register, or log in, in order to download this content.